A regular SEO training includes concepts of SEO, keyword research, optimisation techniques but cannot teach you how to create an SEO strategy for your own brand or business. In this article, we discuss the proces of creating your own perfect SEO strategy- from planning, content creation to off-page!
What is SEO and what is an SEO strategy?
SEO is a strategy to increase the rankings of a website on search engines. It involves creating content that can rank well in search engines and building links to the site.
SEO is an important part of online marketing, but it is not the only type of digital marketing that exists. There are many different types of digital marketing strategies, including social media marketing, content marketing, PR, and email marketing all of which are taught in a digital marketing program.
An SEO strategy should involve all these elements and more. It should include a well-rounded plan for growth in which each element plays its role in order to drive traffic to the website as well as conversions from visitors into leads or sales.
SEO strategies are often divided into two: on-page and off-page SEO. On-page SEO includes things like keyword research, content marketing, link building, and social media optimization. Off-page SEO includes things like website design, site architecture, page speed, and accessibility.
Off-page SEO is important because it can help you rank higher than your competitors without having to do any on-page work at all!
6 Key Steps Every Marketer Should Take Before Creating an SEO Strategy
With the rise of search engines, people are now more aware of how important it is to have a strong online presence. Marketing strategies need to be executed in order to reach out to the desired audience and grow your business.
In order for any marketing strategy to be successful, it needs to be well-planned and executed. Here are six key steps every marketer should take before creating an SEO strategy:
1) Define your goals and objectives
It is important to define your goals before you start working on an SEO strategy. It will help you in generating content that is relevant to your audience.
In order to define your goals, you need to know how they will help you achieve the objectives that you have set for yourself. For example, if your goal is to drive traffic and increase sales, then the SEO strategy should focus on improving the quality of your website and bringing in new visitors.
2) Determine the keywords that will help you achieve your goals
The first step in search engine optimization is determining the keywords that you want to target. This will help you decide what content to create, how to write it, and what platforms you should invest in.
The biggest mistake people make when they start their SEO journey is not knowing the keywords that are relevant to their business or website. It’s also important to know which keywords will be relevant in the future and which ones won’t.
3) Create content that will be relevant to those keywords
The key to creating content that will be relevant for these keywords is to focus on the user’s needs and interests. Start by identifying what people are searching for and create content that will be beneficial for them.
The keyword research process is done using Google, Bing, or other relevant search engines. Search for keywords that are related to your business and enter the proper syntax in the tool to find websites that rank highly. This can be accomplished by searching for websites with words or phrases like “SEO expert” or “SEO strategist.”
4) Optimize your website’s user experience (UX) for search engines
Search engines are the primary source of traffic for websites. It is essential that your website has a good user experience (UX) so that it ranks well in search engine results.
This article will help you optimize your website’s UX for search engines. It will teach you how to use meta tags, keywords, title tags, and other SEO elements to improve your website’s ranking in search engine results.
5) Set up analytics
There are many ways to set up analytics and it is just a matter of finding the right one for your business. These days, most businesses use Google Analytics and they get the job done pretty well.
Google Analytics is one of the most widely used tools for webmasters and content marketers. It helps them to track traffic, conversions, and other metrics.
Understand How Search Engines Work and Use that knowledge to Build a Successful SEO Strategy
Search engines use complex ranking algorithms to determine which pages are displayed in search results. Understanding how these algorithms work can help you build a successful SEO strategy.
One of the most important things for any SEO strategy is to understand how search engines work and what factors they consider when ranking a page. This article will discuss the first step in understanding search engines – understanding the ranking algorithm.
This article will also give examples of common ranking factors and how they work together to determine rankings, as well as provide tips on how you can improve your website’s rankings using these factors.
What is the Difference Between Organic Traffic & Paid Traffic?
Organic traffic is traffic that comes from search engines. It is free and it can be a powerful tool for your website. Paid traffic, on the other hand, is traffic that comes from ads and marketing campaigns.
Organic Traffic: Organic traffic is free and it can be a powerful tool for your website. This type of traffic includes Google search engine results, social media shares, blog comments and referrals from other websites
Paid Traffic: Paid traffic includes paid advertising like Google AdWords or Facebook advertising campaigns
When we talk about SEO strategy, our main focus is to increase organic traffic via various strategies.
Conclusion
SEO is a dominant part of your marketing strategy considering you have a website and want to create business from it. Hope that with the above discussed SEO strategy and planning format, you will be able to create an effective SEO strategy for your business.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.
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