Digital Marketing Trends That Will Stay In 2022 And Beyond
For the past few years; especially, after the pandemic, we have witnessed immense change in how digital marketing works, giving rise to new trends that have laid a stable foundation for future digital marketing concepts and turundusstrateegia. 2022 is supposed to be the year that would see some groundbreaking changes in this field.
From cryptocurrency to NFTs, the list is endless. From Facebook Meta to Instagram and Google, a lot is happening, and a lot of exciting new developments are yet to come. To help you gather some knowledge, here is just a teaser of the digital marketing trends that will stay in 2022.
It Is All About Short DIY Reels And Videos
TikTok is the founder behind this, photo grids and status updates are there, but what has completely changed the dynamics of digital marketing would be small videos. Whether Instagram Reels feature or YouTube’s ‘shorts’, most platforms did not waste time in becoming a part of this evolution. Short stories are the exact replica of how fast-paced our lives have become and highlight the necessity for simple messages.
Whether trying to join a new challenge, dancing to a song, or participating in polls, small videos are the rage now. These videos are not super polished; hence, anyone can do it, above all, these short videos are behind-the-scenes, candids, exactly what the young consumers want.
Interact With A Real Story
Storytelling is one of the biggest promoting keys for any brand. However, in the modern markets, consumers do not really wish to hear about you and your product all the time, but they are more interested in the experience that the product offers. They want to hear about the life-changing events that this product could bring, whether it has lived up to the expectations or not.
You should not just focus on explaining the benefits of the product, but rather turn a customer review into a video testimonial, of how the particular product would help in solving an issue. This will help you stay in the mind of consumers who are looking for specific solutions.
AI In Digital Marketing
AI has always been there, but in recent years, it has become a fast-paced solution that has led to automation and intuitive reporting, helps with tasks like monitoring traffic and engagement, and also boosting SEO.
It is now time to look beyond that because AI can now help you understand what customers would want in the future, they analyze the purchase history and purchase behavior of customers and provide them with personalized products and even advertisements. This way you can easily target your audience with the product they would need at that exact particular moment, leading to higher conversion rates.
Crypto In E-Commerce
Even if you do not have knowledge about crypto or do not invest in it, it is hard to miss how it has incorporated itself into online retail and services. Facebook has already taken steps to promote NFT. With crypto payments, a big trend is emerging that you need to look out for.
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