Though it’s become clear that expedited shipping options are now considered the standard for many customers, there is an imbalance that might shock some retailers. Many of these online retailers would assume that, without an expedited shipping option such as Prime shipping, that they might not attract as many customers. The truth of the matter is that customers much prefer a cheap shipping option over a fast one. This may sound counterintuitive, but many purchases made from the retailers that can offer such expedited shipping are essential items, things people would rather not wait for. Smaller retailers tend to be the ones carrying products that aren’t purchased out of necessity, but rather desire. This means that, while valued, they might not be as essential, and customers are likely more willing to wait for them assuming it doesn’t come at a cost to them. This gives way to a small, but achievable competitive advantage for retailers to strive for in their efforts to find continued success. For more information on how your organization can better its fulfillment capabilities, please see the infographic paired alongside this post.
The Importance Of Shipment Tracking presented by Westfalia Technologies, an warehouse automation company
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