Choosing the Best Wine Label Material
Before investing in a label, look at all the options you have. There is a wide variety of wine-label materials, all of which come in different durability and price ranges. Finding the best wine label material to showcase your wines is a personal decision, but you must consider something that can promote your brand.
You can choose to buy wine labels online or talk to your graphic designer and a label printer to get you customized designs. A wine label comprises three parts: the liner, adhesive, and facestock. All these parts work together to make your wine bottle stand out. Once you have the design, you can choose any of the materials below:
1. Classic Paper Labels
Most wine bottles have paper labels, and many wine enthusiasts consider this the winemaking tradition. Many winemakers like paper labels because they are not as expensive as other materials. Papers are versatile and are the best to use for pricey embroidery. You can cut them to any shape and even protect them using matte varnish. Papers also come in different textures, giving you a variety of options to choose from. The only problem with papers is that they can be damaged by moisture. They aren’t waterproof, even when protected with vanishes.
2. Film Labels
A good wine label material should be durable, waterproof, and have aesthetic value. All these qualities can be found in film labels. They can withstand moisture because they are water-resistant, meaning you can use them on your white wine bottles, especially those you intend to be chilled before use.
Film facestocks are also attractive, and their sleek look can make your wine stand out from the crowd of other wine brands. They are easy to print on. So, after you buy wine labels online in digital form, you can have them printed on your film material. You can choose a clear facestock or a metalized facestock to give your label the illusion of gold, brass, or copper.
3. Hybrid Labels
Just as the name suggests, hybrid labels combine paper and film. If you like the classic look of paper but also want to take advantage of the durability of films, this could be the best option for you. The paper can be on top while the film is on the bottom to secure the label. This option is excellent for bucket wines. The only problem with hybrid wines is that they can’t hold embellishments, so you’ll be forced to use basic decorations.
4. Specialty Labels
Specialty labels are used on specialty stocks. They can be constructed using film or paper, but they differ from the labels made of film or paper. They may include satin, matte, gloss laminates or varnishes, holographic films, velvet, felt, or linen materials, and white, bright cotton labels. Specialty labels are unique and can make your wine look bold.
Even though some consumers decide on what wine brands to buy before entering stores, some rely on labels to make decisions. This means choosing the right label design and material can help you attract new customers.
Infographic created by Steel & O’Brien, Your Ultimate Resource for Sanitary Weld Fittings